Keen tennis fans will remember Bjorn Borg for his championship titles, but the legacy of his name now continues with Bjorn Borg the fashion brand. Specialising in underwear and sportswear, the brand has become known for producing colourful styles without compromising on comfort and fit. With HOT DROPS you can shop for Bjorn Borg from multiple online stores including House of Fraser & ASOS, all in one place. Add Bjorn Borg to your list of faves to see more from them in your personalised style feed. Love something but can't afford it yet? Just set up a sale alert for the Bjorn Borg item you're after and we'll let you know as soon as it goes on sale.