8 shares


The only stress you should experience on your holiday this summer is choosing that perfect Instagram-worthy snap. Ideally, it will include a blue sky, a few palm fronds, and a bit of beach, but the main focus will usually be on your swimwear.


Regardless of your size, shape or style, there are countless women’s swimwear brands out there waiting for you. Here are just a few of our favourites.



1. Seafolly

+ Worn by... Gigi Hadid

Founded in Australia, Seafolly has serious surfer-chic appeal, with an extensive range of sporty styles, from tankinis to halter-neck bikini tops. Look out for unconventional cuts (this season is big on Bardot style bikini tops) and unique prints that will help you stand out from the pack.

Expect to pay: Around £130 for the new season’s bikini collection





2. Missguided

+ Worn by... Rihanna

Missguided has a reputation for bringing Insta-fashion to the High Street in record time, and their swimwear collection is the only place to go if you want to emulate your favourite celebrities. Go for high-leg metallic swimsuits a la Khloe Kardashian, or all-American string bikinis like Taylor Swift’s crew.

Expect to pay: As little as £18 for a swimsuit or bikini





3. Ted Baker

+ Worn by... Tulisa Contostavlos

With a neon and pastel palate and floral designs, Ted Baker’s swimwear is almost too pretty to wear. This year’s collection is particularly impressive, featuring lace swimsuits, passionflower bikinis, and matching cover-ups for every single piece. Wear with heels and a glass of champagne.

Expect to pay: From £70 for a two-piece





4. Boohoo

+ Worn by... Tallia Storm

If you’ve got it and you want to flaunt it, go straight to Boohoo. This popular brand does a mean line in sexy swimwear, from plunge-neck swimsuits to strappy bikinis which will ensure that all eyes are on you – and let’s face it, there’s nothing more Insta-worthy than that.

Expect to pay: Upwards of just £10 for a bikini set




5. South Beach

+ Worn by... Olivia Buckland

By combining femininity with fitness, South Beach has won a cult following across the world. Zip-front and halter-neck bikinis sell out quickly, while fans love their quirky beach towels and oversized sunglasses.

Expect to pay: Around £20 for a bikini





6. Freya

+ Worn by... Ashley James & Bella Thorne

Best known as a lingerie brand, Freya’s swimwear range is simply beautiful, with lots of options for women with curves. Each style comes in a variety of cuts and shapes so you can always find the bikini or swimsuit which is exactly right for you.

Expect to pay: Around £30 for a bikini, or £67 for a swimsuit





7. Kiini

+ Worn by... Cara Delevingne & Abbey Clancy

This boho brand is famous for its crochet bikinis, which channel effortless 70s cool (especially when paired with an oversized fedora and shades). The scantily cut bikinis are best suited to athletic figures, but a limited range of cut-out swimsuits are perfect for fuller figures. Just try not to get them too wet – this is strictly a poolside option.

Expect to pay: Upwards of £200 for a classic crochet two piece